Friday, January 27, 2012

COLDWATER CREEK SUCKS

My wife started buying Coldwater Creek products when it was a catalogue store out of Idaho. She liked the merchandise and the way they treated customers. Then they expanded and started building retail stores. Again my wife continued to patronize them and to buy their clothes. She liked them so much I bought some stock at $21 a share. Note: I never put money in stock unless I can afford to lose it. Before this time the stock had split and had been at $30+ at times. The stock went down so I bought some more at $11 a share. The chain continued to build more stores and then got factory outlet stores. I understood that they were using their capital to build more stores and sell more merchandise. The stock continued to drop. I checked today and it is at .90 cents per share. The 52 week high is $3.11 and the 52 week low is .80. Wow I'm 10 cents above the low. More recently my wife has not been impressed with the merchandise, colors etc and is buying more from Chico's. She was in a Coldwater Creek store the other day and the staff said hey the merchandise is coming in smaller than the size indicates. You would have to buy a bigger size than usual. Wow what a store. Right now I could use their stock as toilet paper and would be ahead of their stock price. Plus apparently their merchandise isn't great either. My wifes goes on a site Two Peas in a Pod and all the women are complaining about the sizes. The guy who started the chain has returned to take it over as CEO. He wanted to return it to it's previous "glory". Guess what it isn't working. I guess that is the way the ball bounces.

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